---
title: Traffic
slug: test-archbee/traffic
docTags: 
createdAt: 2024-10-24T10:45:08.000Z
---

![](https://api.archbee.com/api/optimize/K_JWZranXy1tD6qvlG2v6-6dQ5fyDRhdNobilfF-2jB-20241021-202403.png)

The **Traffic** component in the **Insights** tab gives you a snapshot of your site's visitor activity, helping you monitor user behavior and trends over time. 

### Portal key metrics

- **Total Views: **This shows the number of times your site was viewed within the selected period. It helps assess overall interest and traffic volume.
- **Average Time:** The metrics reflect the average time users spend on site during a visit offering insights into user engagement and traffic volume.
- **Unique Visits: **Display the number of distinct users visiting your site, helping identify how many individual visitors you are reaching
- **Bounce Rate: **Indicates the percentage of users who leave your site after viewing a single page. A higher bounce rate suggests content or navigational improvements may be needed to retain visitors.

:::hint{type="warning"}
**Tip: **Want to search Traffic data for a specific page in your space? use the "*Search path"* button to quickly filter and view detailed metrics for that page.
:::